AT&T Stadium — Jerry World, the NFL's Entertainment Capital
Capacity 80,000 — expandable to 100,000+. Home of the Dallas Cowboys. Features the world's largest HD video board and three miles of LED ribbon boards.
History & Jerry Jones' Vision
AT&T Stadium opened on 20 June 2009 as a direct expression of Dallas Cowboys owner Jerry Jones's determination to build the most spectacular sports facility ever conceived. From the outset, Jones positioned the stadium not merely as a football venue but as a destination — an event space capable of drawing the world's biggest concerts, championship boxing matches, NCAA basketball finals, and international football alongside the NFL calendar.
The project cost approximately $1.3 billion, with the City of Arlington and the Cowboys splitting the investment, and was designed by HKS Architects. The result is a building of genuine architectural ambition: a retractable roof spanning 660,800 sq ft of air-conditioned interior, two massive glass doors at each end zone that can open to reveal Arlington's skyline, and the signature pair of arch-shaped structural ribs rising 292 feet above the field — the highest point in the entire complex.
The stadium sits in the Entertainment District of Arlington, midway between Dallas and Fort Worth, positioned to serve both metro areas equally. Within three years of opening, it had been named the best sports facility in the world by multiple industry panels — a verdict confirmed by its rapid accumulation of championship events that no other single stadium had matched in so short a time.
The Screen That Changed the Game
Video Board
160 × 72
feet · 600 tons · world's largest HD board
The centrepiece of AT&T Stadium — the element that earns it the nickname "Jerry World" — is the suspended video board that hangs above the playing field from goal line to goal line. At 160 feet wide by 72 feet tall, it is the world's largest high-definition display hung inside any sports venue. The board itself weighs approximately 600 tons and is suspended from the stadium's structural ribs by a cable system engineered to keep it perfectly stable during games, concerts, and wrestling events.
The display is flanked by two additional end-zone screens, each measuring 51×29 ft, and the entire stadium is ringed by over three linear miles of LED ribbon boards — providing a near-360-degree canvas for live statistics, replays, animated graphics, and advertising. The ribbon board system alone required more than 3,000 individual LED panels.
Famously, during its first preseason game in August 2009, Dallas Cowboys punter Mat McBriar's kick struck the video board, requiring the league to establish a formal ground rule: any punt hitting the screen is re-kicked. The board's lower edge hangs at just 90 feet above the field — a deliberate choice by Jerry Jones to maximise visibility from every seat in the stadium.
The Cowboys & Championship Events
Hosted Super Bowls
XLV & LV
2011 · 2021
The Dallas Cowboys — "America's Team" — are the NFL's most commercially valuable franchise, and AT&T Stadium reflects that status at every turn. The Cowboys have won five Super Bowl championships, though their last came in 1996. Each home game in Arlington draws a capacity crowd and a national television audience, with Cowboys games consistently among the most-watched broadcasts in American sports.
The stadium has hosted two Super Bowls: Super Bowl XLV in February 2011, when the Green Bay Packers defeated the Pittsburgh Steelers before a crowd of 103,219 — at the time the largest in Super Bowl history — and Super Bowl LV in February 2021. Beyond the NFL, AT&T Stadium has hosted the NBA All-Star Game (2010), WrestleMania 32 (2016, attended by 101,763 — the largest crowd in WrestleMania history), the NCAA Final Four basketball tournament, and concerts by U2, George Strait, and many others.
The venue's flexible configuration is a key part of its championship record: temporary seating can expand capacity beyond 100,000 for special events, transforming it from a standard NFL stadium into one of the largest gathering spaces in the United States at short notice.
Stadium Features
Retractable Roof
The retractable roof covers 660,800 square feet of interior space and can be opened or closed in approximately twelve minutes. Texas weather makes this a practical necessity: summer afternoons in Arlington regularly exceed 100°F, and the ability to air-condition the entire venue — or open it to a cool October evening — gives AT&T Stadium flexibility that most NFL facilities simply cannot offer. The two end-zone glass doors, each six stories tall, add dramatic natural light and an architectural openness unusual in a closed stadium.
Premium Hospitality
AT&T Stadium contains 342 luxury suites — among the highest count of any sports venue in the world — along with 15,000 club seats. The Cowboys Club level offers gourmet catering, private bar service, and access to over 300 pieces of contemporary art that Jerry Jones installed throughout the stadium's premium areas. The art collection, including works by Roy Lichtenstein and Shepard Fairey, is not marketing — it is a genuine programme curated to make premium fans feel they have arrived somewhere that takes culture seriously.
Location & Access
Located in Arlington, Texas, the stadium sits roughly 20 miles from both Downtown Dallas and Fort Worth — accessible via I-30, SR-360, and SR-183. The Trinity Railway Express (TRE) commuter line connects Dallas Union Station and Fort Worth to CentrePort/DFW Airport station, with shuttle connections to the stadium on event days. Over 30,000 parking spaces are available within the Entertainment District, including premium lots adjacent to the stadium. DFW International Airport is approximately 12 miles from the venue.
Visitor Guide & Tips
Read through these crucial game-day checklists to ensure a seamless entry and visitor experience at AT&T Stadium.
Clear-bag policy
NFL clear-bag rules apply. One clear bag (max 12"×6"×12") or a small clutch bag (max 4.5"×6.5"). No exceptions at any gate.
Gates open 3 hours early
AT&T Stadium's scale means security lines can be long. Arriving early is the single most effective way to improve your matchday experience.
Mobile-only entry
All tickets are digital. Download the Dallas Cowboys app or Ticketmaster app in advance and ensure your phone is charged. Battery pack use is permitted.
Air conditioning indoors
When the roof is closed, the interior is fully climate-controlled. Dressing in layers is wise — the contrast between August outdoor heat and the cooled interior can be dramatic.
Art walk
The stadium's contemporary art collection is accessible from any ticket level. The pieces are placed in concourse areas, not locked away — worth fifteen minutes of exploration before kickoff.
Parking pre-purchase
Parking passes should be purchased in advance through the Cowboys official website. Day-of parking is available but significantly more expensive and fills quickly for high-demand games.
"You walk in and the scale of it hits you before the screen does. Then you look up, and the screen hits you. Then you look around at 80,000 people in silver and blue and you understand what Jerry Jones was trying to build. It's not just a stadium. It's an argument."
— Verified fan experience, submitted via Hundred Ideas Co.
Get Tickets to AT&T Stadium Events
Whether it's a home game, a tournament fixture, or a major concert, Hundred Ideas Co. helps you find the right seats at the best price. Hannys Aniston will respond to your request personally with confirmed pricing options.
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View Guide →Frequently Asked Questions
Why is AT&T Stadium called "Jerry World"?
The nickname "Jerry World" refers to Dallas Cowboys owner Jerry Jones, whose vision and personal investment drove the stadium's design and construction. Jones was deeply involved in every architectural decision — from the scale of the video board to the art collection to the glass end-zone doors — and the result so clearly reflects one individual's ambition that fans began calling it his stadium. The name is used affectionately even by those who are not Cowboys fans, as recognition that the building is a singular achievement.
Can the roof be open for Cowboys games?
Yes. The Cowboys organisation decides whether to open the roof based on weather conditions. Games in early September (when temperatures in Arlington frequently reach 100°F) are almost always played with the roof closed and the air conditioning running. Games in October and November may be played with the roof open if conditions are pleasant. The decision is announced on the day of the game. Both end-zone glass doors — six storeys tall — can also be opened independently of the roof.
How does Hundred Ideas Co. help with AT&T Stadium tickets?
After you submit your enquiry via our contact form, Hannys Aniston reviews your request — which event or game, preferred seating section, number of tickets, and any accessibility needs — and responds personally with options and guidance. We help you understand the difference between lower bowl, club, and upper deck seating at AT&T Stadium so you choose the right location for your group and budget, then assist you through the purchase process.
What is the maximum capacity of AT&T Stadium?
The standard NFL game configuration seats 80,000 fans. By adding temporary floor-level seating in the end zones and along the sidelines, capacity can be expanded to over 100,000. The record attendance at AT&T Stadium is 103,219, set at Super Bowl XLV in 2011. WrestleMania 32 in 2016 drew an official attendance of 101,763, which remains the largest crowd in WrestleMania history. These configurations require months of advance planning and are only deployed for the most significant events.
How do I get to AT&T Stadium from Dallas or Fort Worth?
By car, the stadium is accessible from I-30 (exit at Ballpark Way or Collins Street), SR-360, and SR-183. Allow extra time on event days — Arlington's road network around the Entertainment District becomes congested several hours before major games. The Trinity Railway Express (TRE) commuter rail connects both Dallas Union Station and Fort Worth Central Station to CentrePort/DFW Airport station, from which the AT&T Stadium shuttle operates on event days. The journey from Downtown Dallas is approximately 35 minutes by train.